Licensed in Economics from the University of Alicante, and IMBA at Fundesem Business School, Aitor runs his own digital marketing agency (Aitor Contreras) and is a consultant and analyst at the well-known agency, IG (Isra García), digital marketing agency. For a few months he has been Digital Brand Manager Europe at Palladium Hotel Group, which includes hotel brands such as Hard Rock Hotel, Only You, Ushuaïa Ibiza Beach Hotel, Ayre Hotels, etc. Previously her was Digital Marketing Manager at Altamira Inmuebles.
He is specialised in digital communication and marketing for musicians, and has worked for artists such as Coyu, Chus & Ceballos, Edu Imbernon and Marco Carola, amongst others. He has also worked for labels such as Suara and Stereo Productions, clubs such as Amnesia Ibiza and festivals such as Electromar Festival, East Ender Festival and Amnesia Ibiza Festival.
He has been a marketing professor for masters such as the IMBA Fundesem Business School or for the Master of Communication and Marketing of the Polytechnic University of Valencia and is currently the academic director of Stand Out Program. Regarding music, he has taught different masterclasses at Madrid Music Days. Aitor has recently also been speaker (he has participated in numerous nationally renowned events like Adictos Social Media or Internet Cambia Todo), co-organizer of TEDxSevilla (in 2013), and has published articles in music magazines such as Vicious Magazine.